This Sunday’s a big one.
After three plus years, dozens of interviews, and more coffee than I should admit, my new book, What Every CEO Must Know, 37 Secrets to Lead with Confidence and Power officially launches in eBook format on October 26. The paperback and hard cover follows a week later on November 2.
Both eBook and paperback are available pre-order now.
So, why should you care?
Because this book isn’t theory. It’s real stories from over 20 CEOs who share their mistakes, recoveries, blind spots, and breakthroughs. Each are paired with a “secret” you can apply immediately. 37 of them. Think of it as your shortcut through the minefield for first-time CEOs, struggling CEOs and leaders, and founders .
I’ve been a CEO, coached and advised CEOs, and picked up the pieces after the bad days. Most leaders don’t fail because they’re unqualified, they fail because of the things they don’t see coming.
Blind spots.
They erode trust, kill momentum, and drain confidence faster than bad cash flow.
That’s why this book exists. To help founders, first-time CEOs, and even seasoned leaders see what’s coming before it hits. I like to call it “seeing around corners.”
Each chapter reveals:
- The mistake a real CEO made.
- How they could’ve avoided it.
- How they recovered (if they did).
- How you can avoid doing the same thing.
And for the operators among you, I packed it with frameworks, playbooks, and checklists you can use right now. You can benefit from the “Fast-6 Decision Framework, the 8-Step Hiring Framework, and the 90-Day Growth Engine Challenge Framework. And there are many more.
It’s the book I wish someone had handed me when I took my first senior leadership job and thought, “I’ve got this.” (Spoiler: I didn’t.)
CEOs who have read an advanced copy have told me, “I wish I had this before my first CEO role, it would have saved time, avoided mistakes, and I would have been more confident!”
If you’re ready to lead with confidence, clarity, and power, without the unnecessary scars, this one’s for you.
👉 Pre-order the eBook now on Amazon for $0.99 before launch day.
📗 Paperback pre-order is also available now and will available on November 2 and yes, you can ask any book retailer or your local library to order it. Get it here:
https://www.amazon.com/dp/B0FVVJN8FL/#
Let’s help more CEOs stop guessing and start leading.
Thank you for stopping by my CEO InSights blog. I appreciate your readership. Watrch this space for more CEO experiences and stories.
Want to be part of my inner circle? Email me at [email protected].
To purchase my first book, “The Rookie CEO, You Can’t Make This Stuff Up!” in any format, please visit https://www.amazon.com/dp/B08LSLLXZN. Amazon has all four formats.
You can purchase the hardcover and audiobook at any retail bookstore or ask your local library to borrow them. The eBook and paperback are currently available on Amazon.